The Luxurious Principle tower has a Rich New Urban Environment. Its the brightest addition to the London's Skyline. Principal Tower at Principal Place is where the most influential financial district in the City meets the innovative tech hub of Silicon Roundabout and infused with the fascinating creativity from Shoreditch.

Principal Tower enjoys a prestigious location overlooking the heart of the City of London, the top global financial centre, and Shoreditch, the trend-setting capital of the world. Joining other landmarks in the City such as "The Gherkin", "The Cheesegrater" (Leadenhall Building) and the "Walkie-Talkie" (20 Fenchurch Street), Principal Tower is poised to become a world-class building in the iconic skyline of London. It is where the most influential financial district in the City meets the innovative tech hub of Silicon Roundabout and infused with the fascinating creativity from Shoreditch.

Designed by Foster + Partners, Principal Tower signifies the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a svelte new addition that responds to the uniqueness of its location both geographically and culturally.

Founded by Norman Foster in 1967, Foster + Partners is now a recognized worldwide firm of over 1200 staff with projects completed in over 75 countries. Renowned for its radical vision and iconic masterpieces, the team also built its success from uncompromising details and responsible practice.

Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.

Principal Tower is part of the Principal Place mix-use scheme that occupies the entire city block at the heart of London's financial district and technology hub. 600,000 sq. ft. of prime office including anchor tenant Amazon, 20,000 sq. ft. of boutiques, cafes and restaurants as well as a lively half-acre piazza will become the place to live, work and play for the City's coolest and brightest crowd.

Stepping in from the impressive landscaped piazza, guests will be greeted by the friendly concierge stationed round the clock at the equally stunning overheight lobby. Residents also benefit from amenities that include a lap pool, spa, a state- of-the-art gym, cinema, and a private lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.